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At Proof Branding, a really thoughtful, clever group of people use the metaphors of “proof” (as in scientific evidence), and “proof,” as in the measure of ethanol in a beverage containing ethanol – itself a metaphor and idiom indicating “strength” and “purity” – and some really beautiful graphics and text to make a great impression. [...]
By their nature – reverse-chronological order – blogs favor fresh information. But since they’re searchable, internally or externally (via search engi.ne, for example) they become de facto “content management systems.” I’m in the middle of starting a nonprofit, thinking about logo and identity, and found myself – once more – reading a Randa Clay post [...]
Came across SureLogos – which provides remarkably good identity work from $29 to $199. There’s a substantial variety within their portfolio, and a lot of work that I liked a lot. There’s a lot to be said – in the long run – for spending more money and time working through logos and identities. But [...]